35+ years building consumer brands, closing national partnerships, and turning audience data into commercial outcomes. Six NFL markets. Fifty brand partners. One million fans who showed up because I made it worth it.
I founded Eximius Productions on a simple bet: that a city's best food, its best talent, and its biggest brands could be brought together in a single experience powerful enough to make 100,000 people show up and make 50 national brands write checks. Over eleven years, that bet paid off six times, in six NFL markets, with the NFL itself as a partner.
Along the way I built the operational and commercial infrastructure that most experiential companies never build: a 100,000-person segmented consumer database growing at 25% annually, multi-year sponsorship agreements with MasterCard as the anchor and Weber, Budweiser, Smithfield, Jack Daniels, and Hilton in the partner ecosystem, and a proven model for converting brand marketing budgets into measurable audience touchpoints.
Outside Eximius, I spent twenty years building public-private partnerships at civic scale. I chaired the Board of the Metropolitan St. Louis Sewer District, governing a $1.2B annual budget for 1.3M residents. I managed the communications strategy that secured $150M+ in public support for a $300M convention hotel. I co-chaired the 2012 DNC Host Committee in St. Louis. The common thread is the same in every context: build the audience, earn the partnership, deliver the outcome.